“I was aware Ken and Tom had formed the business Objective:MD. Knowing their knowledge, skill, and ability firsthand, when I had growing pains in my manufacturing and e-commerce business I approached Ken and Tom with the hope they would take Smell Away on as a client…

“They did!

“Early on Ken broke down clearly the steps that were needed to transform the Smell Away brand. These steps were customer analysis and surveying, competitor research, rebranding, modify our website and the company message.

“Ken presented a 2-hour PowerPoint on his findings. Ken’s research was mind-blowing as to its depth and scope. I usually drop off to sleep during PowerPoints, but when you have invested everything in your business, you hang onto every word!

“The insight and recommendations Ken gave were fascinating, eye-opening, revealed my current market positioning, who my customers were, and what they thought of Smell Away.

“Going forward, we’re about to start the next phase, which is a rebrand, changing the messaging, the look and feel, and navigation of our website.

“Communication with Ken and Tom is easy, fast, clear, and precise.

“I feel humbled and privileged Objective:MD took me on as a client. I know that their marketing prowess will set Smell Away up for the big time. I wouldn’t hesitate to recommend Objective:MD to other business owners.”

“We agreed to work on developing a strategy to support a gross profit target.

“The insights from Ken about how he has delivered on projects before were really helpful and the way the market research was presented was easy to follow and understand.

“I liked the short, medium, and long-term plans that were developed, especially as it meant that I could start implementing the short-term suggestions straight away.

“Communication was good and Ken was always available if I had any questions. And the final wrap-up meeting was a great way to discuss the outcomes of the research and the recommended strategy.

“I wouldn’t hesitate to recommend Objective:MD to other business owners.”