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We’re a Marketing Consultancy for US and UK Founders and Businesses Wanting to Grow Their Brand in the UK

Are you a founder or business leader looking to grow your $/£1-10m brand? As a marketing consultancy, there’s 6 key things we can do for you:

  • 1

    Free up your time so you can focus on your business

  • 2
    Identify who and where your new customers are
  • 3

    Protect your margins by developing your brand, not your discounts

  • 4

    Measure and improve the return on your marketing spend

  • 5

    Set a strategic marketing roadmap and see it through to the end

  • 6

    Flexibility—use us like a “Fractional CMO”, with short-term commitments

Thomas and Ken Jones from Objective:MD
We're twin brothers Ken and Thomas Jones, and we're two senior UK-based marketing professionals with 42+ years of combined expertise. You'll be working directly with us throughout (no junior pass-off)

Tell us your goals and we’ll go from there

Or email us directly at contact@objectivemd.co.uk

We Understand The Business Problems You are Trying to Solve

Many businesses find their growth stalled by rising costs and a lack of marketing which plans for the long-term.

Others feel like they’re in never-ending cycle of firefighting. Juggling multiple priorities and going in different directions each year. Then being so overwhelmed, they end up not taking any decisive action.

It is both financial and emotionally exhausting.

Objective:MD aims to solve that.

We’re here to serve as an extension of your leadership, providing the means to identify commercial blockers and the hands-on marketing competence to fix them.

We replace reactive firefighting with a disciplined, end-to-end approach that focuses on protecting your margins and ensuring your marketing budget delivers a return.

Our 4-Step Approach to Helping Your Business

Our Marketing Consultancy

Our marketing solves for growth, protecting your margins, and integration into your business strategy

  • We’re honest, down to earth, plain-speaking, and objective

  • We’re on your side and have your best interests at heart

  • There’s no hidden costs and no agenda to make you spend more

  • Plus, we don’t over-promise

  • You can flex your budget when you are ready

  • Treat us as an extension of your leadership, without ongoing fixed costs

  • You’ll receive senior advice and experience for a reasonable cost

  • Our solutions are tailored specifically to your business and are based on a genuine understanding of you and your business

We work across all consumer-focused and business-to-business markets. Our expertise includes…

Jewellery

Home & Garden Ecommerce

Electrical Consumer Goods

Sports Footwear

B2B Software

Tree Surgery and Arborists

Personal Trainers

Estate Agents

Objective:MD logo

UK Marketing Consultancy

Web: www.objectivemd.co.uk

Email: contact@objectivemd.co.uk

A Letter to Ambitious Business Founders

Dear Founder,

You know your business has more potential.

You’re ambitious. You’re proud of what you’ve built. And you’re willing to invest in growth.

But despite all the effort, it feels like you’re not making enough progress.

You’ve hit a wall.

  • You’ve tried doing the marketing yourself.
  • You’ve hired agencies.
  • You’ve sat through the pitches, listened to promises, and read all about SEO, ROAS, ROI, KPIs, AI… and whatever the latest buzzword or acronym happens to be.

Yet somehow, you’re still asking the same question:

“Why isn’t all this effort and spending turning into meaningful growth?”

The fact is, most businesses aren’t lacking in ambition, spend, or effort. Quite the opposite.

They’re lacking in clarity.

Too many founders are caught in a cycle of activity without clear direction.

More campaigns. More content. More spending…

But no clear understanding of what’s actually driving growth — or holding it back.

That’s where we can help you.

We’re Tom and Ken, twin brothers and senior marketing strategists with over 40 years of combined experience across a wide range of markets.

We created O:MD to give growing businesses something that is surprisingly difficult to find…

Experienced strategic support without the cost, complexity, or commitment of a traditional agency.

  • No account managers.
  • No junior handovers.
  • No long-term retainers or fixed costs.

Just two senior-level specialists working alongside you as an extension of your team.

We’ll help you identify:

  1. What’s working
  2. What’s wasting budget
  3. What’s limiting growth
  4. Where the biggest opportunities are

❌ Not so you can do more marketing.

✅ So you can do the right marketing.

The kind that protects your margins, supports your commercial goals, and creates sustainable growth.

If you’re tired of activity without progress and want a clearer path forward, we’d love to have a conversation.

Thomas & Ken Jones
Objective:MD

Testimonials

I had the pleasure of working with Ken and Tom over a 9 year period.

During that time, of unprecedented and accelerated brand growth, Ken was more than capable of the challenge of co-creating, implementing, and fine-tuning a multi-channel/international consumer marketing strategy. No mean feat with a luxury product in a saturated market.

Diligence is often underappreciated and undervalued. Ken’s attention to detail was exemplary when analysing the data that’s vital to make informed decisions to drive growth.

Tom was also focused on the detail with a creative flair that was refreshing. This was particularly true in e-commerce projects. He’s quick to grasp an idea and run with it.

Sonia Menezes

Sonia Menezes, The Sapience Consultancy

I had the pleasure of working with Ken at Cimteq/UL Solutions. As a valued member of the leadership team, Ken consistently demonstrated exceptional skills in marketing strategy, B2B marketing and lead generation. His ability to translate complex ideas into compelling content was truly impressive.

Ken’s focus on data-driven decision-making and customer-centric approach was instrumental in driving significant business growth. He was a skilled leader who motivated and inspired his team, fostering a collaborative and results-oriented work environment.

Claire Williams

Rob Douglass, UK Business Mentoring Group

Tom is highly knowledgeable about customer experience, user interface, optimisation and performance. He is skilled in creating a seamless online journey and stimulating conversions from visitors to customers. He is commercially-minded, and above all friendly and easy to work with.

Ken is highly skilled at converting stakeholder business plans into marketing strategies and leading his team to deliver across multi-channel platforms. His knowledge of managing, cleansing, and enhancing consumer data is an invaluable asset to any business. Ken is an approachable, professional manager, with a solid work ethic and a great sense of humour. He is encouraging, and motivating and helped develop my career.

Portrait image of Katie Merrills who has worked with Ken and Tom Jones of Objective:MD

Katie Merrills, Snowdonia Cheese Company

Tom’s work ethic, excellent knowledge, attention to detail, and ability to continually push himself stood out from day one of working together. I’ve not had the pleasure of working with such a versatile designer with such a vast range of skills since working with Tom, I learned a lot from him, especially about UX.

Portrait image of Alex Whitfield who has worked with Ken and Tom Jones of Objective:MD

Alex Whitfield, Clubhouse Golf

I worked with Ken for over two years; and during that time, his skills in leadership, strategic thinking, and experience in running a marketing department helped shape my career.

Ken’s understanding of budgeting and forecasting led to the delivery of substantial growth; whilst his creativity ensured a culture of innovation and continuous improvement.

Portrait image of Rachel Roberts who has worked with Ken and Tom Jones of Objective:MD

Rachel Roberts, FAUN Trackway

A true professional with marketing at his very core, Ken is passionate, committed to professional development, and has been a fantastic mentor to many.

Claire Williams

Claire Williams, The Access Group

I worked with Ken during his time at Clogau. He is a great marketeer and was always keen on understanding the data insights and making detailed customer centric plans off the back of this detail.

Claire Williams

Guy Swan, XCM

Testimonials

During that time, of unprecedented and accelerated brand growth, Ken was more than capable of the challenge of co-creating, implementing, and fine-tuning a multi-channel/international consumer marketing strategy. No mean feat with a luxury product in a saturated market.

Sonia Menezes

Sonia Menezes, The Sapience Consultancy

Ken consistently demonstrated exceptional skills in marketing strategy, B2B marketing and lead generation. His ability to translate complex ideas into compelling content was truly impressive.

Ken’s focus on data-driven decision-making and customer-centric approach was instrumental in driving significant business growth.

Claire Williams

Rob Douglass, UK Business Mentoring Group

Ken is highly skilled at converting stakeholder business plans into marketing strategies and leading his team to deliver across multi-channel platforms. His knowledge of managing, cleansing, and enhancing consumer data is an invaluable asset to any business.

Portrait image of Katie Merrills who has worked with Ken and Tom Jones of Objective:MD

Katie Merrills, Snowdonia Cheese Company

Tom’s work ethic, excellent knowledge, attention to detail, and ability to continually push himself stood out from day one of working together. I’ve not had the pleasure of working with such a versatile designer with such a vast range of skills since working with Tom.

Portrait image of Alex Whitfield who has worked with Ken and Tom Jones of Objective:MD

Alex Whitfield, Clubhouse Golf

Ken’s understanding of budgeting and forecasting led to the delivery of substantial growth; whilst his creativity ensured a culture of innovation and continuous improvement.

Portrait image of Rachel Roberts who has worked with Ken and Tom Jones of Objective:MD

Rachel Roberts, FAUN Trackway

A true professional with marketing at his very core, Ken is passionate, committed to professional development, and has been a fantastic mentor to many.

Claire Williams

Claire Williams, The Access Group

I worked with Ken is a great marketeer and was always keen on understanding the data insights and making detailed customer centric plans off the back of this detail.

Claire Williams

Guy Swan, XCM

Frequently Asked Questions

Have you worked with businesses like mine before?2026-06-30T20:35:23+00:00

We’ve worked with businesses across a wide range of industries, from local companies to established ecommerce brands. Our experience allows us to adapt proven strategies to suit your business and your market.

Can I choose just one service?2026-06-30T20:34:03+00:00

Yes. Some clients come to us for a new website, others need SEO, paid advertising or strategic advice. We’re happy to provide individual services or a complete digital marketing solution.

How much do your services cost?2026-06-30T20:33:35+00:00

Every business is different, so we don’t believe in one-size-fits-all packages. We’ll recommend a solution based on your goals, budget and priorities, then provide a clear, transparent quote with no hidden costs.

Will you explain things in plain English?2026-06-30T20:32:58+00:00

Definitely. We avoid unnecessary jargon and explain everything clearly, so you’ll always understand what we’re doing and why.

Do you lock clients into long contracts?2026-06-30T20:32:38+00:00

No. We believe clients stay because they’re seeing value, not because they’re tied into lengthy agreements. Any contract terms will be discussed clearly before work begins.

Do you build ecommerce websites?2026-06-30T20:31:50+00:00

Yes. Whether you’re launching a new online store or improving an existing one, we create ecommerce websites that are designed to convert visitors into customers.

Can you redesign my existing website instead of building a new one?2026-06-30T20:31:28+00:00

Absolutely. If your existing website has good foundations, we’ll improve what you’ve already got rather than starting again unnecessarily.

What services do you offer?2026-06-30T20:31:08+00:00

We provide a full range of marketing services including website design, SEO, paid advertising (Google Ads and Microsoft Ads), conversion rate optimisation (CRO), ecommerce growth, content marketing, email marketing and ongoing digital strategy.

How do you measure success?2026-06-30T20:30:25+00:00

We focus on the metrics that matter to your business, such as enquiries, leads, sales, conversion rates, return on investment and revenue growth—not vanity metrics that look impressive but don’t impact your bottom line.

How long does SEO take to work?2026-06-30T20:30:04+00:00

SEO is a long-term investment. While every business is different, most clients begin seeing meaningful improvements within three to six months, with stronger results building over time.

How do I know if Objective:MD is the right agency for my business?2026-06-30T20:26:47+00:00

We work best with ambitious businesses that are ready to invest in sustainable growth. If you’re looking for honest advice, clear communication and a long-term digital partner rather than quick fixes, we’re probably a good fit. We’ll always tell you if we think we can help—and if we can’t, we’ll say so.

Do you offer a free consultation?2026-06-30T20:27:31+00:00

Yes. We start with a no-obligation conversation to understand your business, goals and current challenges. It’s an opportunity for both of us to decide whether we’re the right fit.

How quickly can we get started?2026-06-30T20:28:10+00:00

That depends on the project, but we can usually begin within a few weeks. Once you’ve approved the proposal, we’ll agree a timeline and keep you informed throughout the process.

Can you guarantee I’ll rank #1 on Google?2026-06-30T20:28:45+00:00

No—and anyone who promises that should be treated with caution. Search engines don’t work that way. What we can guarantee is a transparent strategy, consistent work and a focus on improving your visibility, traffic and enquiries over time.

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