The brothers behind Objective:MD

We’re twin brothers, Ken and Tom Jones. Born in Chester, raised in Wales

Between us, we have over 50 years of experience in B2C and B2B marketing and design across a range of industries, marketing channels, and company sizes, from small companies to multi-billion dollar organisations.

Portrait image of Ken from Objective:MD

Ken

Portrait image of Tom from Objective:MD

Tom

Between us, we have over 50 years of experience in marketing and design across a range of different industries.

We’re now both marketing managers at different companies, managing budgets and people, defining marketing strategies, and executing campaigns.

After school, we both went to design college for four years to study graphic design. We then worked together for a brief spell at a power tools accessories company and then together for 13 years at a jewellery company, where we really got to know each other’s strengths and weaknesses.

Over our careers, we’ve designed websites, ran marketing campaigns of across a range of online and traditional channels, kept a close eye on what worked (and what didn’t), and tightly controlled the budgets.

We’ve been focused on achieving financial returns and have been part of teams that achieved continual year-on-year growth.

Testimonials

Comments about Ken & Tom

“

I had the pleasure of working with Ken and Tom over a 9 year period.

During that time, of unprecedented and accelerated brand growth, Ken was more than capable of the challenge of co-creating, implementing, and fine-tuning a multi-channel/international consumer marketing strategy. No mean feat with a luxury product in a saturated market.

Diligence is often underappreciated and undervalued. Ken’s attention to detail was exemplary when analysing the data that’s vital to make informed decisions to drive growth.

Tom was also focused on the detail with a creative flair that was refreshing. This was particularly true in e-commerce projects. He’s quick to grasp an idea and run with it.

Sonia Menezes

Sonia Menezes, The Sapience Consultancy

“

I had the pleasure of working with Ken at Cimteq/UL Solutions. As a valued member of the leadership team, Ken consistently demonstrated exceptional skills in marketing strategy, B2B marketing and lead generation. His ability to translate complex ideas into compelling content was truly impressive.

Ken’s focus on data-driven decision-making and customer-centric approach was instrumental in driving significant business growth. He was a skilled leader who motivated and inspired his team, fostering a collaborative and results-oriented work environment.

Claire Williams

Rob Douglass, UK Business Mentoring Group

“

I worked with Ken during his time at Clogau. He is a great marketeer and was always keen on understanding the data insights and making detailed customer centric plans off the back of this detail.

Claire Williams

Guy Swan, XCM

“

Tom’s work ethic, excellent knowledge, attention to detail, and ability to continually push himself stood out from day one of working together. I’ve not had the pleasure of working with such a versatile designer with such a vast range of skills since working with Tom, I learned a lot from him, especially about UX.

Portrait image of Alex Whitfield who has worked with Ken and Tom Jones of Objective:MD

Alex Whitfield, Clubhouse Golf

“

I worked with Ken for over two years; and during that time, his skills in leadership, strategic thinking, and experience in running a marketing department helped shape my career.

Ken’s understanding of budgeting and forecasting led to the delivery of substantial growth; whilst his creativity ensured a culture of innovation and continuous improvement.

Portrait image of Rachel Roberts who has worked with Ken and Tom Jones of Objective:MD

Rachel Roberts, FAUN Trackway

“

A true professional with marketing at his very core, Ken is passionate, committed to professional development, and has been a fantastic mentor to many.

Claire Williams

Claire Williams, The Access Group

“

Tom is highly knowledgeable about customer experience, user interface, optimisation and performance. He is skilled in creating a seamless online journey and stimulating conversions from visitors to customers. He is commercially-minded, and above all friendly and easy to work with.

Ken is highly skilled at converting stakeholder business plans into marketing strategies and leading his team to deliver across multi-channel platforms. His knowledge of managing, cleansing, and enhancing consumer data is an invaluable asset to any business. Ken is an approachable, professional manager, with a solid work ethic and a great sense of humour. He is encouraging, and motivating and helped develop my career.

Portrait image of Katie Merrills who has worked with Ken and Tom Jones of Objective:MD

Katie Merrills, Snowdonia Cheese Company